The Indian rural market with its vast size and demand base offered a huge opportunity that companies could not afford to ignore. And Enterprises involved in selling to rural markets faced the perennial problem of lack of dependable information, especially from the grass root levels.This is where we saw the need to bridge the gap in data capture, analytics and decision support between the rural and urban set up. We came up with the idea of understanding field activities to get authentic data that could be relayed back to the Corporate with the use of technology.What started with a proof of concept on an HP tablet, is today a global technology company that provides real time customer intelligence solutions across Agri, Pharma, Consumer Packaged Goods and Healthcare sectors. Our team of young IT experts led by Ajay Kumar, with rich domain knowledge about agriculture conducted a lot of research on field, tried to understand which devices would work best to store data and transfer information digitally, helping connect the field to Corporate. We started with our flagship product- Agro FMS, a GIS based comprehensive solution for Seed Enterprises, and today we offer a host of products that cater to the needs of customers across domains. While many things have changed since 2004, a time when connectivity and easy modes of communication were a distant dream, today, we have managed to stay ahead of the game by innovatively integrating next-generation technologies to deliver last mile customer contact solutions.
