Customers should be a priority for every kind of business. This makes acquiring and retaining the customers a very important part of the organization. This is where the aspect of Customer Relationship Management comes to play. It is defined as the practices and guidelines adopted by firms to interact with their customers. The effective relationship maintained by the companies helps in boosting the sales in huge volumes. It simplifies the sales and marketing functions in your company. Business can specify their own rules in CRM to automate customer communications. This helps in reducing human errors as well as increases the customer satisfaction.