Human Factors International Pvt Ltd

Our partnership with HFI has given us access to a vast storehouse of knowledge in the field of user design engineering. This has helped us in revisiting the brand, keeping user focus in mind, and creating a product that is not only user-friendly, but promises to set standards in the industry.

"Put customers first' is one of TD Bank Financial Group's six guiding principles. On the Web, that means delivering the best user experience possible. To that end, we have worked extensively with HFI to ensure we put customers first across all of our Web properties. HFI's expertise in user-centered design, its understanding of financial services, and its high level of professionalism have proved invaluable in pursuit of our customer goals."

"I went to a taxonomy conference [recently] and much of the discussion was around 'are we a profession?', 'what are the qualifications needed?', 'what should we call ourselves,' and 'do we need a certification program?' HFI is way ahead of the game and has done so much to provide standards for the usability field through their courses and programs. I really appreciate the work they're doing and feel that I'm able to do a better job for my company as a result of HFI's courses and certification program."