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A trademark is a unique sign, symbol, word, logo, phrase, or combination of these elements that identifies and distinguishes the goods or services of one business from those of others. It helps build brand recognition and trust among consumers. By registering a trademark, the owner gets exclusive legal rights to use it, prevent unauthorized use, and protect their brand identity in the marketplace. Trademarks play a crucial role in promoting products, maintaining reputation, and ensuring legal protection against infringement.