Alessio Sbrana

For about 20 years, I have been working on web marketing strategies. Throughout my career, I have had the opportunity to work as a freelancer, entrepreneur, and digital team manager for various digital marketing agencies.

These roles have allowed me to work with corporate, institutional, non-profit, banking groups, multinational companies, SMEs, info-commerce, and, most importantly, e-commerce websites.

My “first loves” were SEO and SEM, but generating traffic, even if it is “high-quality,” is not enough. Over the years, I have deepened my knowledge in the digital field with the goal of increasing companies’ economic profit through the web, particularly through conversion optimization (CRO) and marketing automation.